My Story

Welcome to my store and my world of creativity! 

My name is Michelle. With all good love stories, there are challenges along the way. I’m in love with fashion, design, and how it makes a person feel. Putting on quality can lift one’s spirits. I took a long hard look at this concept and knew I could help others by creating something that would quite possibly help them feel great without a hefty price tag. A hat after all finishes off any garment!

Alt=“Michelle Richards sewing hats for women men and kids in Birmingham UK. Made in UK made-to-measure“

Many years ago, I started by revamping and selling second-hand goods to make ends meet. I began to love seeing how the things I loved, others did too and how it made them feel. This brightened my day by only selling what I loved and would love to own myself!  A variety of vendors began to approach me asking if I would sell their items too on their behalf as they had seen my marketing designs and professional approach on media channels. To say I was gobsmacked was an understatement! 

I then fell into marketing and design and backed that up with a BCS honors degree! One company I began to design a major campaign for, fell on hard times before I had a chance to implement my strategy, which in turn had an impact on my finances. I know now, this was meant to be. As a way to make it up to me, the company extended an invitation to meet business owners they knew to see if I could recoup losses.  

I met a series of wonderfully gifted designers and manufacturers and one in particular, who would teach me my trade as a milliner.  I believe in giving exceptional quality for a good price and will go above and beyond to make sure the client is happy with any work I undertake. I picked up the skill of making hats very quickly as my mom and her mom had been a seamstress and so using a sewing machine came naturally. I loved every minute of the dedication and precision it took to make hats. 

It’s been a journey of love and every single person who has purchased from me has had something special as my heart and soul goes into every single piece.  

I love to exceed customers' expectations which makes them want to return. I give ideas as a designer and if someone tells me they are not a hat person, I tell them ‘you just haven’t found the right hat’. 

If you’d like me to make you a bespoke item that’s not on the website, please message me through the form below and I’ll do my best to accommodate.